What is a Catalog Session?
A catalog session represents each instance in which a catalog is viewed. Whenever a viewer opens a catalog link, they are prompted to provide their name, email address, and phone number. This information is a prerequisite to gain access to view the content present within the catalog. The purpose of collecting this information is to assist ETB Developer users in tracking and analyzing catalog engagement.
Key Components of a Catalog Session:
User Information: As users access your catalog, they are asked to input their name, email address, and phone number.
Session Start Date/Time: The precise moment when a user initiates their catalog viewing experience is logged as the session start date and time. This information provides insights into user engagement patterns, such as peak viewing times and days.
Session Duration: The total duration of a catalog session is recorded. This metric informs you about the average time users spend exploring your catalog. Longer session durations might indicate higher interest and engagement with your offerings.
Design-Specific Viewing Time: Within a catalog session, users might spend varying amounts of time on different designs. This data point offers insights into which designs are capturing the most attention. By identifying popular designs, you can tailor your strategies accordingly.
Unlocking Real-Time Insights:
The data collected from catalog sessions forms the foundation for real-time insights into the performance of your shared Web Catalog. By analyzing this information, you can:
Evaluate Engagement: Monitor the average duration of catalog sessions to gauge how interested your client is. Longer session times often suggest that users find the catalog content interesting and informative.
Identify Top Designs: With data on the time spent viewing specific designs, you can identify which designs are the most attractive to your client.
Adapt Marketing Strategies: Understanding peak viewing times and popular designs can guide your sales efforts.
Catalog sessions offer a comprehensive view of user engagement with your shared Web Catalog. By tracking session start times, durations, and design-specific viewing times, you can gain valuable insights into user behavior and preferences. These insights empower you to refine your strategies, enhance user experiences, and optimize the performance of your proposals.